Random House's "Voyager" = Interesting Experiment

A quick look at the latest news from children's publishing turn up this item about a new "multi-platform" book series for the middle-grade audience from Random House. According to the press for this new "Voyager" venture will include multiple books by a team of authors. How will it be a multi-platform experience? Publishers Weekly describes it this way: 

"The series’ immersive digital component allows readers to join the Voyagers’ crew and become part of the narrative via their mobile devices. Codes and clues hidden throughout the books will unlock games, puzzles, and videos, with a new story threading online."

It will be interesting to see how this plays out and how well it sells. Like newspapers, publishers are (and entertainment producers in general) are still feeling out the best and most logical ways connect traditional and digital in a way that feels natural and not forced. 

Source: http://publishersweekly.com/pw/by-topic/ch...